HERE'S A LITTLE STORY


I first learned about furoshiki during a Pinterest scrolling marathon. 

Disclaimer, I have a weakness for minimal (but not too minimal) design. 
I love that furoshiki looks different with each use, it's minimal, and it's so easy! Just a square piece of fabric. No scissors, no tape, no bows. Minimal functionality at its best. Thank you, Japan!

The First Time

I was already on the road to meet my friends with an unwrapped gift. What now? 
Spotted: A fabric store. Furoshiki came to mind, and I tried my luck. 
So apparently, at fabric stores, you have to buy it by the meter. Fine, so I bought an entire meter of fabric to wrap two books. 
The wrapping was the fun part, and for my first time, surprisingly easy! The annoying part? Fraying edges. 

The Second Time

Cousin’s birthday. I knew I wanted to furo. 
With no spare fabric lying around, I grabbed an old square scarf. With the edges sewn and an ideal size, this was a more seamless experience with furoshiki. Not to mention, it was beautiful.
I knew I wanted more, and so the research started. 

This Is What I Learnt

    • Gift wrap is generally either too expensive or too cheap
    • Wrapping paper generally cannot be recycled
    • Cotton is one of the most biodegradable materials
    • People care about the environment, but they also care about their wallets
    • Wrapping paper creates more than a million tons of trash, every year, in America, alone

Most Importantly

To make a difference, sustainability needs to be affordable, approachable, and easily accessible. 

 

CHALLENGE ACCEPTED.